Textual Analysis Music Video 2 - Padlet - Downtown

https://padlet.com/christian_jones4/fuiqqsn8lm8e

this is the link to my second analysis of a music video, Macklemore - Downtown

Textual Analysis Music Video 1 - Padlet - Uptown Funk

https://padlet.com/christian_jones4/chvtxhuftsoh

This is a link to the textual analysis I did on Uptown Funk on another blog site called Padlet. this includes the music video it self and interviews with the main producers and Bruno Mars.

Textual Analysis of music video 1 draft

MEDIA: Textual Analysis of Music Videos 2

Music video - Mark Ronson ft. Bruno Mars - Uptown funk

Introduction

The music video I have chosen to analyze is by Mark Ronson and Bruno Mars, they received an MTV music award for best male vide so I thought it would be appropriate to analyze, the song I’ve chosen is Uptown funk. This was released to YouTube in 2015 and since then has racked up a whopping total of 2.4b views, this is a huge number and something not many artists have done. This was produced by Mark Ronson as well as a man named Jeff Bhasker who co-wrote and co-produced it, Bruno Mars did the singing taking up to half a year to complete. The genre of this song is defiantly funk as it has it in the title, it could also be identified as boogie or pop to certain people. some characteristics that stand out to me are would be the wardrobe choice as it makes the music video a period video, the actors look like they’re straight from the 1980s with the vibrant colored jackets with the old styled hats, the props used also stand out to me, a large portion of the video was the use of an old 1985 Lincoln town car stretched limousine which added a whole new 1980s feel to the video.

What is the relationship between lyrics and visuals?

I believe the lyrics as a whole do not tell a story, but if you look at individual lines make sense. From looking at the first verse I can tell that it is all about appearance, looking good and wearing jewelry with expensive branded shoes, the line “got chucks on with saint Laurent” refers to chucks being training shoes and “saint Laurent” being the expensive Yves Saint Laurent brand. Other lines in this verse further my point like the lines “got to kiss myself I’m so pretty”. The visuals shown compliment this as during the verse the main actors are all seen on screen wearing expensive suits and dancing in a way to show it off as well as their jewelry. The way this was filmed was also very interesting as it uses a low angle shot for the majority of the verse so everyone’s outfit can be shown. Later in the song this narrative is shown once again as the lyrics state “if you sexy then flaunt it” this is then matched with the music videos visuals of the main actors again strutting and singing into the camera, again the keep the consistency, these visuals are shot with a low angle to get everyone whole body in the frame.

What is the relationship between music and visuals?

The editing of the video is very well made and you can tell that the editing team worked had to time everything well to make it look smooth. Throughout the song there’s a consistent clap that makes up part of the main beat, this clap was an indicator for when the clip should jump cut to the next and is very effective, however this happened more in the begging than later on for some reason, the clips seemed to last longer near the end changing the pace a little when it got to the end as the outro had a slow fade making the slower paced editing suitable. The outro repeats the same line multiple times “uptown funk you up” and as it progresses it fades out getting quieter and the visuals fade to black.

Are there close ups of the artist and star image motifs?

There are close ups of the artist throughout the music video making him the definite focus pull as the record company wants to make him the main attraction so they’ll be able to sell his unique type of image. The way the record company are trying to sell this track is through the special visuals which include the vibrant iconic cloths Bruno Mas is known for wearing, this is an indicator that the song being produced is in the hands of someone that is trusted to make hit songs which Bruno has done many times before. The record company attracted a lot of people with this song, the beat was very infectious and catchy, it may not have been the record company’s aim to attract all audiences but they did. Bruno has had this theme for a lot of his previous songs, making catchy themes with good lyrics, most of his songs have reached over 100 million views on YouTube. This song is not a one off hit song like other artists have had as he has been able to recreate hits over and over again without fail. 

                        

Evaluation Questions 6 And 7

http://prezi.com/nww9hv6fgtst/?utm_campaign=share&utm_medium=copy

Evaluation Questions 4 And 5

https://simplebooklet.com/christianjonesevaluation

Evaluation Questions 2 And 3

https://docs.google.com/presentation/d/11SJf3bg9i15uOnuK92DNZyK7Dfndbojzs4ZuW4U4LqA/edit?usp=sharing

Evaluation Question 1

https://magic.piktochart.com/output/21826947-new-piktochart

Evaluation whole draft

https://magic.piktochart.com/output/21826947-new-piktochart

Double Page Spread Final

DOUBLE PAGE SPREAD
For the double page spread i kept the initial colour consistency just like the first two pages with the sky blue and bright red, this means that the page still brings in a lot of attention which is what I want. The spacing of the text and images works well on this page as it looks like the page flows. The image on the left takes up an entire page as I took inspiration from other music magazines which used images effectively. the font i used for the artists name was the same I used on the front cover, (Coldspaghetti BTN) is like a branding symbol for the artist and his name is always written in that font. I changed the font in response from feedback i received saying i should make the fonts consistent like i have done with the colour scheme.  

Double Page Spread Draft

DOUBLE PAGE SPREAD
This is one of my final drafts before i make my final double page spread, the feedback I received on this draft was to make the main artist title name consistent to the one on the front page, I will probably change this title to match or the one on the front cover to match.

Contents Page Final

CONTENTS PAGE
for my contents page i tried to keep a certain consistency throughout the design so it could look like it belonged in a magazine similar to what my front cover looked like. To do this i tried to keep my colour scheme the same so this meant i would keep the blue, red and white. once again i made the background a faded blue to draw more attention to the contents page, I also kept a lot of the same fonts to keep it consistent but used a much larger range of images.  

Front Cover Final

FRONT COVER
This is my final front cover design, I decided to go with a bright theme, I chose red and blue as the primary colors bring in a lot of attention when it on the shelves for sale. I kept a consistent theme throughout this page with the red text boxes and white text, this also includes the fonts and image. Overall i put a lot of time into this front cover and think it has turned out very well, this was probably due to the research that went into its construction.

Media Evaluation

Contents Page Second Draft

Double Page Spread First Draft

Front Cover / Contents First Draft 2

Front Cover Development / First Draft

Contents Page Planning

Dolby

Christian, it is important that you are planning all aspects of your final product. Through research you should determine the colour schemes that best fit the genre of the magazine you are creating. As Mr Plumtree has stated, the research should INFORM the planning and construction or it's a waste of time!

Progress Report #1

Ive currently been working on my music magazine for the past week deciding on colour schemes and its aesthetics. Ive been working on this during lesson time and i now have to add more text to the right hand side of the front cover to fill it out and also add my picture.

Plumtree

Christian, how has all your research helped you with the planning and production of your own magazine? What have your learnt from all your research that will help you to make informed choices?

Magazine Quick Analysis

Further Logo Development

NME Research

Metal Hammer Analysis

Music Magazine Questionnaire Analysis

Billboard Magazine Analysis

Magazine Idea Possibilities

Magazine idea possibilities

Reverb - MAGNETO  

Echo

Beat

                                                      CANON – ADENTURE BALCK SF

CANON

CANON

CANON

CANON

FUSION.

FUSION.  /   REVERB.

LOGO 1 – this logo is very eye catching and appealing because of the bright red that surrounds the white letters. This is eye catching because it’s a bright primary colour and is bold, the colour red also represents heat, danger and passion, I like to think that this is linked to the artists I would feature as they are very passionate about their music. NOTE, the font looks different on word.

 

CANON

Logo 2 – this second logo is more basic but can be added to any colour background as black goes with any colour. This could be very useful because it gives me as a designer more variety when designing a background and deciding its colour. The font is unique and unseen on any other music magazine which will make my magazine more unique as the logo is often looked at the most. The logo lacks in colour and may not stand out. This won’t appeal to a younger audience.

Reverbs

Logo 3 – this design is more abstract and unique which is good because it will make the magazine stand out more. For people with poor eye sight they might not be able to make out what it says from a distance, to resolve this I could make the writing more thick. Like the second logo it lacks in colour but this also gives me more of a variety in back round colours without worrying about contrasting colours. To make this logo stand out I could take inspiration form billboard magazine and fill in the blank spaces with different colours.   

   

Plumtree

Christian, I like the questionnaire and you have included lots of relevant questions. Once you have carried out the questionnaire, look carefully at the results and how they will inform your own product.

Music Magazine Questionaire 2017

Music Questionnaire

1. What gender to you identify as? Please circle.

Male      Female

2. What age range are you in?

0-5       5-10       11-20       21-30      31-40      41+

3. How often do you read music magazines? If never is circled, move onto question 5

Never      not often      every month       every week       every day

4. What music magazines are you in to?

Billboard       NME       Kerrang!       Q        Mojo       Mix mag        The Wire      Metal Hammer     

5. What music genres are you interested in? Circle 4 Max.

Pop      Rock       Jazz      Blues     Folk music      Hip-hop     Punk rock     Indie      Rap       Reggae

Techno      Rhythm and blues      Country     Classical    Dubstep     Opera     / Other

6. How much are you willing to pay for a Music Magazine?

Under £1     £1-£2      £2-£3       £3-£4      £4-£5      £5+

7. Which of these features would interest you? Circle 2 Max

Concert/festival reviews       Album reviews      history topics on genre     Music festivals 

Information on Festivals/Concerts      Celebrity gossip     Other (specify) ____________

8. Would you subscribe to a music magazine?

Yes       No     

9. Would you feel more inclined to subscribe to a Music magazine if there was a deal on such as, 12 months for the price of 10?

Yes      No     

10. What is your preferred amount of pages in a magazine?

0-50      51-70      71-90      91+

11. What would you expect to see in a pop magazine?

  

12. How often would you like to see a music magazine published?

Weekly        fortnightly       monthly  

13. What colour schemes would you prefer to see on a music magazine?

Red and Silver        Gold and White         Blue and White        Black and White

14. What interests you when reading music magazines? Circle 2 Max

The Images     The Articles      The Freebies      The Layout        competitions

15. What adverts would you like to see in music magazines? Circle 2 Max

Clothing        Gadgets       Makeup      Job enrolments       Sports Activities 

16. Can you please list your favourite Band / Artist below?

        

        

17. Would take part in any completions involved with a music magazine?

Yes          No          under a certain circumstance, please state below.

18. Do you ever read music magazines online?

Yes        No

19. If circled no move onto question 20, if circled yes, how often o you read music magazines online?

 Not often     Every month      Every week      Every day

20. Final question, where do you buy your music magazines from?

I don’t buy music magazines         Corner shops        Supermarkets        Music shops

Stands           Other, Please state

Preliminary task: questions

http://prezi.com/xxus_okppy4k/?utm_campaign=share&utm_medium=copy

Double Page Analyzing

http://prezi.com/v3158wjxzeiu/?utm_campaign=share&utm_medium=copy 

This is my Double Page Analysis

Contents Page Analyzing

This is my analysis of NME's content page.

Front Cover Analyzing

This is my analysis of the NME front cover featuring John Lydon.

Preliminary Task - Magazine